Since just after the financial crisis, I have been searching for a way to beat MasterCard and Visa at their own game. These two brands dominate the business of processing debit and credit card transactions. I have always considered this duopoly as the enemy of mankind, but could turn out to be a hasty judgement.
MasterCard and Visa don’t actually process transactions as much as they offer an electronic network and charge fees for the use of their name. They collect about 0.11% per card swipe which ain’t much until you consider they are running more than 150,000 transactions per minute through their network. Pretty nice business to be in. All together, the two will generate about $30 billion this year.
The problem with both of these guys is that it is impossible to get around them. If you buy something anywhere in the world with a debit or credit card, it is almost guaranteed to run on either the Visa or MasterCard network. In which case, in addition to the 0.11% taken out for the network, the store that accepts your purchase pays anywhere from 3% to often as much as 5% in total for processing fees. And if you travel abroad and charge something, well forget about it. Everywhere along the network are intermediaries taking their nick of your wallet.
When foreign currency transaction fees are taken into account, that is where more intermediaries are included. That is where the costs add much higher and that is often where the consumer is hurt most.
The whole idea behind blockchain technology is to make transactions of all types fast with little or no dependency on intermediaries. All this makes MasterCard and Visa the enemy of cryptocurrency developers. But neither of these brands are sitting still applying for patents on blockchain based payments methods.
The natural reaction is to sell to sell your crypto and find some easier way to earn a decent return. We disagree: we think there is crypto to be made from MasterCards strategy. Here is why you should be encouraged.
ome time back, MasterCard applied for a patent on blockchain technology that created a link between crypto and fiat currencies. MasterCard is not alone, as there are any number of crypto projects with the same idea. Recently we looked at TenX and there are others.
Using TenX for comparison, MasterCard’s recently awarded patent offers to convert crypto to fiat using the existing MasterCard network. TenX and many others plan either create their own high speed mainnet or use the Ethereum platform.
In head to head competition, this gives MasterCard a sizable advantage since MC is pretty much accepted by merchants everywhere. As much as I hate the duopoly represented my MC and Visa, right now they could turn out to be the best thing to happen for one simple reason. They will unquestionable accelerate mass acceptance of crypto.
Their existing network and transaction speed, immediately solves the lingering Bitcoin/Ethereum issue of scalability. In addition as observers have pointed out, both MC and Visa have had systems in place to identify fraudulent transactions.
Having said all of this, is MasterCard going to kill all other crypto payment wanabys like TenX and others? Before concluding the answer is yes, consider this. In their recently released quarterly review to shareholders, MasterCard reported net income of $2.33 billion on revenue of $5.24 billion. That is a whopping profit margin of 44.5%! This towers over extraordinarily profitable companies like Apple at 20.3% or the average US corporation at less than 10%.
When MasterCard’s blockchain system goes into use, it will plump up those already MC margins. So, as a crypto investor, you have to ask yourself, do you actually think that MC will pass on those savings or wallow in the cost savings? The answer is pretty obvious.
MasterCard Could Be The Best News
Crypto naysayers are the first to deny that Bitcoin and others are a legitimate medium of exchange. This is based largely on the limited number of mainstream merchants that are in the crypto loop. MasterCard could help take crypto mainstream and that would be a good thing for major names like Bitcoin, Bitcoin Cash and Ether. And with the payments processing business dealing in over $50 trillion in transactions annually, there will be room for startups offering high speed scalability at lower cost. It will not happen this year but it will happen.
Featured image courtesy of Shutterstock.