AT&T, the American telecoms giant, has recently filed for a blockchain patent to map the social media history. The U.S. Patent and Trademark Office (USPTO) published this patent application on Thursday, December 13.
Mapping the Social Media Activity of Online Users
The AT&T patent refers to a blockchain-powered system tracking the social media history “on behalf of” its subscribers. Furthermore, the system might also include a transaction history controller to store users’ data. As a result, this data can be useful for several different purposes.
The patent also mentions several use-cases like creating and sharing data and ideas through virtual communities and networks. One of the peculiar use-case is tracking “career interests.” This can be particularly useful for businesses to find the potential candidates suitable for their fields.
The AT&T system thus showcases the “ability to track micro-culture transactions (i.e. a particular social media account including followers) by location, time and content may have enormous value in e-commerce, marketing, and targeted advertising.”
The patent document further states, “The social media history map platforms described herein may take advantage of the immutable and permanent nature of blockchain records to store, and provide access to, data representing online transactions that occur on multiple social media applications.”
Providing the Security of Content Ownership
The AT&T patent takes care that the content creators gets absolute protection over his/her data. Thus its blockchain-based social media mapping service makes sure that content creators can retain ownership of their data.
“Instead of passing ownership of blocks
The good thing about AT&T’s blockchain system is that users don’t need to create multiple social media accounts. Using just one account the users can access the data to different social media sites.
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