Zilliqa has announced the launch of a new tool named SocialPlay.
According to reports, SocialPlay is a twitter campaign tool through which participants can earn $ZIL when they share social media updates and twitter announcements from Zilliqa. The preliminary campaign lasted for 72 hours (May 8-11) with a prize pool of 500K $ZIL up for grabs!
Earn with SocialPlay
SocialPlay is an innovative tool launched by Zilliqa. With this tool, users can earn $ZIL when they share Zilliqa’s twitter announcement and social media updates. Using SocialPlay required you to login with your Twitter account. Then, to also use the campaign hashtag in tweets.
Depending on the campaign Zilliqa is running and the hashtags used, the rewards may vary. Therefore, it is important that you read about the details of the present campaign before you begin to tweet. The associated hashtag must also be carefully understood.
Instructions to play
To learn more about this campaign and for future updates, follow the simple steps below:
- Go to https://social.zilliqa.com/
- Sign in using your Twitter account
- Once it connects to your profile, you will be required to add your Zilliqa address.
Please note that you should NOT link exchange addresses.
After adding your Zilliqa address, you can now start tweeting! Once you’ve connected your Twitter handle to SocialPay, you’re to share a tweet featuring #Zilliqa. After that, you are to go to the SocialPlay platform, then copy and paste your tweet onto it.
Once you copy and paste, you have to wait till you receive a verification stating that the post is successful. Getting more than 5 likes on a post makes you eligible to earn a specific reward.
Through this campaign, Zilliqa aimed to reward their twitter fans this season.
Success of SocialPlay
Zilliqa announced that the campaign was successful. Over the 72-hour engagement, Zilliqa recorded 7,583 successful registration on SocialPay. Having met all the criteria successfully, 5,297 valid claims were rewarded. The campaign also caused a massive spike in the Twitter results. Through the campaign, 1.1K likes were recorded and over 500 retweets were also recorded on the SocialPay announcement. The total number of followers on Zilliqa’s twitter handle increased by over 2000 this May. The engagement on Twitter reached around 45 million a total volume of 79.75K was recorded during the period.
Reasons for the success
According to the report, the success of the SocialPlay campaign was due to three factors:
- Easy reward programs: As a marketing technique, reward programs has led to business growth. Since Zilliqa combines it with social media, it brought about higher engagement.
- Constant Support and Buy-in: Zilliqa has massive support from their community and this helped them to create momentum, leading to the level of buss on Twitter.
- Awesome developers: The effort of the team is also included in making the campaign a success. The development process was well organized.
Zilliqa promises to continue leveraging on SocialPay for its developer campaigns, as it increases brand awareness and brings new $ZIL wallet holders to the ecosystem.
We recently covered Zilliqa blockchain partnership with Switcheo, the first NEO-based Decentralized Exchange (DEX). The partnership allows Ethereum and EOS trading on its platform. Zilliqa also recently revealed plans to launch a staking project before the end of Q2.